REUSCH “BE THE ONE”
Global commercial for Reusch’s new “Attrakt” glove featuring Alisson Becker, Gregor Kobel and Unai Simón.
01 CHALLENGE:
Elevating Reusch’s image through emotional storytelling and elite performance
Reusch faced the challenge of strengthening its premium brand image and emotionally connecting with goalkeepers and football fans worldwide with the launch of the new Reusch Attrakt goalkeeper glove.
The goal was to create a powerful commercial that went beyond product features and told an emotional story about pressure, resilience, and the defining moments that shape the world’s top goalkeepers.
At the heart of the campaign stood Reusch ambassadors, one of the world’s best goalkeepers, Alisson Becker, alongside Gregor Kobel and Unai Simón. Through intimate training sequences, quiet moments before kickoff, and emotional flashbacks, the film captured the mental strength and passion behind every decisive save.
By combining cinematic storytelling with authentic performance, the campaign connected the Attrakt glove to the emotional journey of elite goalkeeping — reinforcing Reusch as a brand that supports keepers not only with technology, but with belief, confidence, and trust at the highest level of the game.
02 SOLUTION
Our team tackled this challenge by delivering a full-service creative solution — from concept development to content production in both video and photography, through to final post-production. We worked closely with Reusch to fully understand the brand’s heritage, performance-driven values, and the story behind the launch of the new Attrakt goalkeeper glove. The result was a cohesive campaign that aligned brand, athletes, and product into one powerful narrative.
03 SERVICES:
Conception:
Our team developed a creative concept centered around emotional storytelling and elite performance, highlighting both the heritage of Reusch and the launch of the new Attrakt goalkeeper glove. Through ideation sessions, storyboarding, and scriptwriting, we crafted a narrative that captured the mindset, pressure, and defining moments of the world’s top goalkeepers, ensuring a cohesive and powerful story aligned with the brand’s values.
Content Production:
We brought the concept to life by capturing cinematic video footage and striking photography featuring the Attrakt glove in real training and match-like environments. Using state-of-the-art camera equipment, dynamic lighting, and high-speed action shots, our production team showcased the glove’s grip, control, and reliability at the highest level, creating visuals designed to resonate emotionally and visually with goalkeepers and fans alike.
Postproduction:
In postproduction, we refined every detail through precision editing, subtle visual effects, color grading, and immersive sound design to elevate the emotional impact of the film. The final cut was carefully crafted to reflect both the intensity of elite goalkeeping and the premium quality of the Reusch brand, ensuring the commercial delivered maximum impact across digital, social, and broadcast platforms.
04 RESULT
The collaboration between our team and T1TAN resulted in a highly successful commercial that achieved the following outcomes:
Increased Brand Visibility: The commercial garnered significant attention on various digital platforms, increasing the visibility of T1TAN
Positive Fan Response: The dynamic visuals and engaging storyline resonated well with the fan base, generating positive feedback and enthusiasm for the new product.
In conclusion, our end-to-end services played a crucial role in overcoming the challenges posed by the rebranding initiative, resulting in a visually stunning and impactful commercial that successfully met the goals set by T1TAN.