5AM SPORTS is more than a consultancy; it's a partnership.
We aren't just experts in the sports industry; we're athletes ourselves. We're not outsiders trying to understand your world; we're insiders who live and breathe sports. We know the language, the culture, and the spirit of sports. When you work with us, you're partnering with individuals who share your passion.

As we join forces with Reusch, a brand that shares our commitment to excellence and innovation, we’re excited for what’s ahead.

We’re looking forward to a powerful and purposeful partnership with Reusch — one that raises the bar for goalkeeping and sports storytelling worldwide.

Akim Trueller, Founder & Managing Partner